Fans to reach new heights ahead of All-Ireland Hurling Final



16 August 2010

Guinness® launches competition for fans to travel to Croke Park by Helicopter

Eight lucky hurling fans are in with a chance to win and experience a unique journey to this year’s GAA Hurling All-Ireland Senior Championship Final on Sunday 5th September.

Four fans from Kilkenny and four fans from Tipperary are in with a chance to travel up for the match in ultimate VIP-style, as they make their way to Croke Park by Helicopter, all with thanks to Guinness, official sponsor of the GAA All-Ireland Senior Hurling Championship.

Kilkenny’s Eddie Brennan and All-Ireland veteran, DJ Carey, lined out alongside Tipperary’s Lar Corbett and former All-Ireland winner, Tommy Dunne, earlier today to launch the Guinness Hurling Helicopter Competition.

For the next two weeks, from Monday 16th August through to Friday 20th August, and again from Monday 30th August through to Wednesday 1st September, fans have the chance to enter the competition for themselves and three friends to travel to the final by Helicopter. Tune into The Last Word on Today FM or check out for all details on how to win.

The first Sunday in September marks the culmination of the hurling calendar, and for Kilkenny and Tipperary hurling fans it doesn’t get much better than the All-Ireland Sunday experience in Croke Park.

To help add to the excitement of match day, Guinness, in association with The Last Word on Today FM, will host Guinness Hurling Supporters OB Events in the lead up to the big day at GAA HQ. The first event will take place in Langtons, Kilkenny on Thursday 2nd September, followed by a similar event in Tipperary on Friday 3rd September. Joining Matt Cooper will be former legends of the game from both counties. This is a great chance to fans to get behind their county and to look forward to the big game with optimism!

Speaking about the events and the Helicopter competition, Barry Fitzpatrick, Guinness Brand Manager, said, "All-Ireland Final day is a day full of excitement and drama on the pitch. Once the teams line out in the parade, a massive sense of pride and anticipation spreads amongst the crowd – Croke Park really is the only place to be at 3.30pm! What better way to celebrate the occasion than to travel to the game by helicopter! I also hope the fans get behind their team and come along to the supporters events – it’ll be a great start to the weekend. "

For further information and to register for the events check out  OR email

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